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Aviation-inspired product range
Culture translated into objectsA commercial product range shaped around the visual language, identity and culture of aviation.
Contextual product imagery03 / SEDI.FLYS AvMerchProduct commercialisation / soft launched
Aviation-inspired merchandise
Aviation culture,
made tangible.
AVIATION CULTURE
AvMerch brings aviation-inspired products, corporate merchandise and event merchandise into a dedicated commercial platform.
Explore the categories ↓
Soft launch / GIAD 2026
Not a generic merch store.
AvMerch is positioned to support aviation culture and commercial communications — spanning aviation-inspired products, corporate merchandise, event merchandise partnerships, retail products, sales and distribution.
GIAD 2026 / SOFT LAUNCH
01
product introduced ahead of the full AvMerch launch
Launch context
A commercial arm introduced through real Group activity.
AvMerch was introduced around Girls in Aviation Day 2026, connecting aviation-inspired product commercialisation with the wider SEDI.FLYS ecosystem rather than presenting merchandise as an isolated store.
01Aviation Inspired Product Range02Corporate Merchandise03Event Merchandise Partner04Retail Products05Product Sales & Commercial Distribution
Catalogue details will be added as official AvMerch product information is released.Commercial directions
01 / 04
Aviation-inspired product range
Culture translated into objectsContextual product imageryA commercial product range shaped around the visual language, identity and culture of aviation.
02 / 04
Corporate merchandise
Brand visibility with utilityMerchandise designed to support organisations, campaigns, teams and brand visibility.
Contextual product imagery
03 / 04
Event merchandise partner
Made for moments people rememberProduct support for conferences, aviation events and stakeholder programmes.
Contextual product imagery
04 / 04
Retail & distribution
A longer commercial runwayProduct sales and commercial distribution are part of the AvMerch commercial direction.
Contextual product imageryCommercial roadmap
Five product and distribution lanes.
Aviation-inspired range
A product language inspired by aviation identity, movement and industry culture.
Corporate merchandise
Merchandise supporting organisations, campaigns, stakeholder engagement and brand visibility.
Event merchandise partner
A commercial merchandise layer for conferences, activations and aviation events.
Retail products
A route toward aviation-inspired products for wider retail audiences.
Sales & distribution
Product sales and commercial distribution as the platform develops.
